Little Mix Video Deconstruction

Little Mix: Move         Signed to SONY           Genre: Pop (Girl Band)

SHOT: Wide

LYRICS: Musical Intro

EDIT: Cuts to next shot

ANALYSIS: This is one of the very first shots of the music video. It shows the 4 girls from the band stood with a male each by their side. The lighting is very shadowy which is unconventional for a girl band pop video, however it is used here to build suspense and excitement for the audience. The viewer cannot see the girls properly and so gets them excited to see them. This suits their target audience as they are likely to be interested in the artists themselves and not just the music. The position of the artists suggests a dance routine will be included in the video. The cuts to and from these shots keep the video fast paced and exciting which fits with the music.

SHOT: Medium Close Up

LYRICS: ‘Don’t leave me standing all by myself’

EDIT: Quick cut to next shot

ANALYSIS: This shot shows just one of the girls in the band. This shot has been chosen for a couple of reasons. Firstly it is done for the fan. ‘Little Mix’s target audience will be young and they will have a favourite from the band. This shot, and other shots in the video showing the other band members, allows the audience to see their favourite member on their own. It is satisfying their needs. Another reason they have chosen to use this shot is to give each member of the band some individuality. It is very easy for a band to lose themselves in the image of a band so by using shots like this and through other things like styling it keeps each member individual. This also helps the fans to choose their ‘favourite’ member. Favourites can help the band through marketing and advertising.

SHOT: Wide

LYRICS: ‘I know that you wanna but you can’t ‘cos you gotta stay cool in the corner when the truth is that you wanna move’

EDIT: Quick cut to next shot

ANALYSIS: This shot shows all the band members together. Their styling is all very similar in regards to the colour scheme however they each have different outfits on. This keeps them all individual whilst still looking like a band. This is very conventional of a girl band of this genre. In this shot the band is doing a dance routine with extra male dancers at the back. A dance routine is very conventional of a girl band music video of the pop genre. It shows off the girls’ talents and gives the song and music video its own stamp. A fan will listen to the song and remember the dance from the video and some may even learn the dance. A dance routine also reflects the energy of the song, keeping it fun and exciting.